![]() How Afloat Reimagined the WaterbedĪ lot has changed since 1968, which is why the makers of Afloat set out to reimagine the waterbed in a way that will once again change the way a generation sleeps. However, along with that promise came two-thousand pounds of sloshing, leaks, and some unfortunate connotations. While they came to represent fun and freedom in the bedroom, the waterbed’s original promise was to provide a contoured experience that could alleviate joint pressure. In fact, the free-floating mattress style was so popular that its unique form is still what comes to mind for most people when they think of waterbeds. What Waterbeds Were LikeĮssentially, free-floating waterbeds were huge vinyl bags of water that required heavy wooden frames to contain the materials and provide structure.Īnd although they were a novelty, waterbeds brought innovation to the mattress industry. Needless to say, waterbeds were THE grooviest mattresses on the market, and for quite some time. Waterbed displays in retail stores became unique gathering spaces for singles, and hotels even began to install them in honeymoon suites.Ĭelebrities like Hugh Hefner further glamorized the waterbed by showing off his very own Tasmanian-Opossum-covered-waterbed (yes, really). Waterbeds were marketed as “pleasure pits” and served as a centerpiece for social events and dating scenes. ![]() Given this cultural context, it may not come as a surprise that waterbeds began to earn a reputation that had little to do with sleeping. It was also the time when waterbeds became a social phenomenon. It was a time when your parents (or grandparents) wore flowers in their hair, celebrated free love, and may or may not have dabbled in psychedelics. Waterbeds made their big debut in 1968, following the infamous summer of love.
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