The t shirt gets about 1 ½ minutes of screen time, making Mister Softee the 3 rd most visible Brand in the movie.Īt #2 we find the Chinese phone manufacturer Vivo. In CAPTAIN AMERICA: CIVIL WAR (2016), a young Tony Stark wears a Mister Softee t shirt in a flashback. In MARVEL’S THE AVENGERS (2012) he wore a Black Sabbath t shirt and in AVENGERS: AGE OF ULTRON (2015) he wore a DJ Bruce Lee t shirt. In the last few Marvel movies featuring Iron Man, it has become a staple to see Robert Downey Jr. CAPTAIN AMERICA: CIVIL WAR (2016) was however, one of MSNBC’s most visible movie appearances. While not as common as CNN, MSNBC is a regular channel to appear in movies and TV. MSNBC is portrayed as an international news source. Early on in the movie, MSNBC is used to show the international reaction to the opening action sequence. The 4 th most visible Brand was the TV channel MSNBC. The Brand received more visibility in CAPTAIN AMERICA: CIVIL WAR (2016) than in CAPTAIN AMERICA: THE WINTER SOLDIER (2014), TERMINATOR: GENISYS (2015), MARVEL’S THE AVENGERS (2012) and FURIOUS 6 (2013) but less than in AVENGERS: AGE OF ULTRON (2015) and INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL (2008). This visibility makes for one of Harley Davidson’s strongest showing in a movie. It is worth pointing out that this is first time that Harley-Davidson appeared in a movie that featured Captain America (played by Chris Evan) but in which he is never seen riding one of their bikes. The Brand had over 1 ½ minutes of screen time, though its logo was never clearly seen.Īs has often been the case in Marvel movies, Harley-Davidson was portrayed as a fast and agile bike Brand often involved in chase and action sequences. They were driven by both Scarlett Johannsson as Black Widow and Sebastian Stan as Bucky Barnes. ![]() Harley-Davidson bikes were seen throughout the movie. #5 Harley-DavidsonĪ long-standing partner of the Marvel Cinematic Universe, and particularly of the CAPTAIN AMERICA movies, we found Harley-Davidson to be the 5 th most visible Brand in CAPTAIN AMERICA: CIVIL WAR (2016). Now we take a look at the 5 most visible Brands in CAPTAIN AMERICA: CIVIL WAR (2016). It also had more total Brand visibility than TRANSFORMERS: REVENGE OF THE FALLEN (2009) but far less than the likes of PIXELS (2015), ENTOURAGE (2015) or TRANSFORMERS: AGE OF EXTINCTION (2014).įinally, CAPTAIN AMERICA: CIVIL WAR (2016) had 25% less Brand visibiity than this year’s BATMAN V SUPERMAN: DAWN OF JUSTICE.Ĭheck out our full analysis of Brands in BATMAN V SUPERMAN: DAWN OF JUSTICE (2016). ![]() However, IRON MAN 2 (2010), AVENGERS: AGE OF ULTRON (2014) and ANT-MAN (2015) all had more total Brand visibility than CAPTAIN AMERICA: CIVIL WAR (2016).īeyond the Marvel Cinematic Universe, CAPTAIN AMERICA: CIVIL WAR (2016) had similar amounts of total Brands visibility as SKYFALL (2012) and THE EQUALIZER (2014). It also had more than past Marvel movies such as IRON MAN (2008), THOR (2011), MARVEL’S THE AVENGERS (2012), IRON MAN 3 (2013) and GUARDIANS OF THE GALAXY (2014). Concave Brand Tracking attended a midnight screening of CAPTAIN AMERICA: CIVIL WAR (2016) upon its European release and recorded every Brand that appeared in the latest Marvel movie.Ĭheck out our video summary on this report!īefore we look at which Brands got the most visibility in CAPTAIN AMERICA: CIVIL WAR (2016), let’s see how much total visibility it offered Brands relatively to other movies.ĬAPTAIN AMERICA: CIVIL WAR (2016) had 18% more Brand visibility than its 2014 predecessor CAPTAIN AMERICA: THE WINTER SOLDIER.
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